Scott Morrison could save The Fronwlow Medal.

Prime Minister Scott Morrison’s proposal to make beer cheaper could lead to more alcohol abuse and help countless footballers earn nominations for The Fronwlow Medal or The Frownlow Medal Hall of Fame.

Morrison and Treasurer Josh Frydenberg have hinted at making beer cheaper through changes to the taxation system, in a desperate attempt to save their party in the upcoming election. Cheaper beer will undoubtedly encourage more people to drink beer, including footballers who disgrace themselves when under the influence.

The Frownlow Medal is awarded to the player whose off-field demeanour epitomises the values of the modern-day footballer and draws attention to the status of footballers as role models to young Australians. It covers Australia’s four major football codes; the National Rugby League (NRL), Australian Football League (AFL), the A-League (Football) and Rugby Union’s Super Rugby competition. NRL player Shaun Kenny-Dowall won the inaugural medal in 2015, while NRL star Jarryd Hayne is the most recent recipient.

The Frownlow Medal Hall of Fame honours former players and players who received media attention in previous seasons, for similarly scandalous behaviour, and its inductees include Ben Cousins and Julian O’Neill.

Alcohol addiction and abuse is vital for the survival of The Frownlow Medal and The Fronwlow Medal Hall of Fame. The majority of nominees, medallists and inductees have abused alcohol.

Excessive alcohol consumption has prompted players to commit acts such as public urination, urinating into one’s own mouth, urinating on a police car, pooing in a shoe, social media blunders, drink driving, speeding, taxi slapping, crashing a golf cart, traffic accidents, assault, theft, sexual harassment, bestiality, and even rape.

Many Frownlow nominees have landed themselves in prison, and at the time of writing three players are under investigation for assaulting women, one for stabbing a man, and one for rape.

For a complete list of incidents involving alcohol abuse, read the posts on this website, and scroll through the nominees at

Making beer cheaper will make Morrison and Frydenberg more popular, and might even win them some important votes in the federal election. At the same time, it is very likely to lead to more alcohol abuse which leads to issues such as domestic violence, drink driving, loss of productivity, sexual harassment, sexual assault, public nuisance, destruction of property, poverty, obesity, heart disease, liver damage – factors which sustain the most prestigious prize in Australian sport.

The Frownlow Medal thanks Scott Morrison and Josh Frydenberg for proposing a rule which could ensure the survival of The Fronwlow Medal and The Fronwlow Medal Hall of Fame for years to come.

Image: Getty Images


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