Dayne Beams does more damage to his personal brand.

As if drug and gambling addictions weren’t enough, former AFL player Dayne Beams will appear on a reality TV show in order to completely destroy his reputation. Beams follows the familiar path of brilliant professional footballer, to drug, gambling and tattoo addict, to contestant on a reality TV show, and nominee for The Frownlow Medal Hall of Fame.

The Frownlow Medal is awarded to the player whose off-field demeanour epitomises the values of the modern-day footballer and draws attention to the status of footballers as role models to young Australians. It covers Australia’s four major football codes; the National Rugby League (NRL), Australian Football League (AFL), the A-League (Football) and Rugby Union’s Super Rugby competition. NRL player Shaun Kenny-Dowall won the inaugural medal in 2015, while AFL player Elijah Taylor is the most recent recipient.

The Frownlow Medal Hall of Fame honours former players and players who received media attention in previous seasons, for similarly scandalous behaviour, and its inductees include Ben Cousins and Julian O’Neill.

Beams will further destory his personal reputation when he appears on Celebrity Big Brother, just as fellow AFL player Heath Shaw appeared on SAS Australia with disgraced NRL star Sam Burgess. In promotions for the show, Beams reveals a drug and gambling addiction.

Beams recently conceded that addiction to gambling and painkillers forced him to retire from the AFL, despite having two seasons remaining on his contract with the Collingwood Magpies. His admission followed the well-worn path of professional footballer admitting to a drug and gambling addiction caused by mental health issues, and winning praise for his bravery by a compliant mainstream sporting media.

The only difference in the case of Beams is that his father passed away in 2018 and left the midfielder shattered and distraught, and questioning his desire to play professional football.

The best way for Beams and other footballers to overcome mental health issues and deal with severe grief is, apparently, to appear on a reality TV show alongside other C-grade celebrities.

Beams will do his very best to scheme, lie, cheat, deceive and backstab in an attempt to win Celebrity Big Brother, and should use the same tactics to earn induction into The Frownlow Medal Hall of Fame.

Image: NuNa

Steven Lawrence has the integrity of a property developer.

Former AFL player Steven Lawrence prepared for a career as a property developer during a football career plagued with alcohol abuse, fights and drink driving, which earned him a nomination for The Frownlow Medal Hall of Fame.

The Frownlow Medal is awarded to the player whose off-field demeanour epitomises the values of the modern-day footballer and draws attention to the status of footballers as role models to young Australians. It covers Australia’s four major football codes; the National Rugby League (NRL), Australian Football League (AFL), the A-League (Football) and Rugby Union’s Super Rugby competition. NRL player Shaun Kenny-Dowall won the inaugural medal in 2015, while NRL player Ben Barba is the most recent recipient.

Lawrence pleaded gulity to assault during a fight in a St Kilda pub on the eve of the grand final in 2007, and was subsequently ordered to pay a fine of $5000. His lawyer told the court that Lawrence swung his fist at the victim’s head, causing the victim to fall to the ground unconscious. When translated into language accessible to the average footy player, that means – he punched a guy in the head and knocked him out.

It was alleged that the fight broke out when Lawrence pushed a pool cue close to a woman’s face, and her boyfriend retaliated. Reports indicate that Lawrence left the scene and refused to comment during a police interview when he was shown footage of the incident.

Lawrence had already landed himself in trouble in his fledgling career. While playing for Brisbane in 2000, he injured a finger after smashing a glass door panel at a teammate’s 21st party, and was fined by the Lions.

The former St Kilda and Brisbane player also attracted criticism from other AFL players, who claimed that his heavy drinking and partying made him a bad influence on other players. It takes a lot of effort to be a bad influence on an AFL player. Lawrence was eventually sacked by St Kilda after he was caught drink driving. His car rammed into a telegraph pole and he ended up in hospital with a damaged vertebrae.

After a career full of off-field incidents, Lawrence was advised to enter rehabilitation for his alcohol abuse, but his lawyer claimed he intended to enter property development.

Image: NuNa

Brendan Fevola to host The Frownlow Medal awards night.

Brendan Fevola is set to host the award ceremony for The Frownlow Medal and The Frownlow Medal Hall of Fame to be held later this year.

The AFL legend was awarded the honour after a stellar career and an even more memorable performance at the Brownlow Medal awards night when he was a player.

The Frownlow Medal is awarded to the player whose off-field demeanour epitomises the values of the modern-day footballer and draws attention to the status of footballers as role models to young Australians. It covers Australia’s four major football codes; the National Rugby League (NRL), Australian Football League (AFL), the A-League (Football) and Rugby Union’s Super Rugby competition. NRL player Shaun Kenny-Dowall won the inaugural medal in 2015 and code-swapper Karmichael Hunt was the most recent recipient.

The Frownlow Medal Hall of Fame honours former players and players who received media attention in previous seasons, for similarly scandalous behaviour, and its inductees include Ben Cousins and Julian O’Neill.

Fevola is himself an inductee into the hall of fame and was chosen as the perfect candidate to host a ceremony which honours the off-field antics of Australia’s football heroes.

In 2001, he attempted to steal clothes from a dry cleaners in Melbourne and was fined $8000 by his Carlton club and ordered to do community service. In the same year, he was accused of spraying a woman in the face with a fire extinguisher and stealing alcohol from a hotel.

2004 saw him kicked out of Crown casino by security and he later failed to attend a team recovery session, for which he was suspended for one game.

Two years later he was sent home from Ireland while representing Australia in the International Rules series after assaulting a barman. Back home, he split up with his wife, and mother of his children, after being caught having an affair with Lara Bingle.

Despite fines, suspensions and warnings from Carlton, their star player was at it again in 2008. This year, he channelled the spirit of many great Frownlow nominees and urinated in public, washing the windows of a bar in Melbourne, for which he was fined $10,000 and dropped from Carlton’s leadership group.

Of course, a classic Frownlow nomination would not be complete without a Mad Monday scandal. Fevola chose to appear in public dressed in woman’s clothing with a sex toy proudly on display.

He used the sex toy ploy again in 2009 to strengthen his nomination and in the same year went down in history for drunken behaviour at the Brownlow Medal awards ceremony, which is the AFL’s night of nights. As a result of his behaviour, he was dropped from The Footy Show Grand Final episode, did not participate in the traditional Grand Final day lap of honour for Coleman medallists and was also absent from the Carlton awards night.

Not long after these incidents, Carlton traded Fevola to Brisbane.

Age certainly did not slow down Fevola.

In 2010 he was accused of distributing nude photos of Bingle and he admitted to a serious gambling addiction.

The accumulation of his off-field behaviour eventually forced the Lions to terminate his contract in 2011 and he never played in the AFL again.

With Fevola at the helm, the awards night for The Frownlow Medal is sure to be one to remember.

Image: NuNa